The New Standard · Become The Man · Build The Brand

The New Standard

8% body fat. Savage mindset. Your first £10K online built around who you are.

One system. Three pillars. Custom physique coaching. 7-figure psychology. The foundations of monetising who you are. Built around you. Updated every week as you progress.

Choose Your Runway

PIF or monthly. Custom protocol within 48 hours of joining.

3 Pillars

Body · Mind · Brand

Weekly

Protocol Updates

48 hrs

From Join To Custom Plan

Monthly

Live Call With Tom

What You Walk Out With

The man on the other side of this is built across five things.

Body and mind aligned with what your soul knows is your true potential. That's where real fulfilment lives.

I · Body 01

Lean muscle. Shredded. The peak version you know you're capable of.

II · Mind 02

Belief systems and syntax aligned with the vision your soul knows is yours.

III · Brand 03

A personal brand that makes you stand out as a category of one.

IV · Income 04

Your first £10K online. Built on a brand only you could build.

V · Alignment 05

Body, mind and brand running in the same direction. The standard runs itself.

How You Get There

Body. Mind. Brand. Built in parallel.

01 · Physique

Custom physique coaching.

Your full physique roadmap from where you are to where you're going. Priming, diet recomp, reverse, performance. Mapped phase by phase, week by week. Custom calories, macros and nutrient timing built around your lifestyle. Training programmed to your schedule, equipment and recovery. Supplementation sequenced around the protocol. Built and updated by me personally.

02 · Mind

7-figure psychology.

The internal operating system installed. Belief systems, identity, syntax, daily process. The morning routine. The mental architecture. The terms you have to set internally to actually hold the result you want externally. The work physique alone can't do.

03 · Brand

Personal brand monetisation.

Differentiate. Stand out. Build category-of-one offers. Create content that has people sold before they ever message you. Sell by chat without sales calls. Plus the full Instagram and YouTube strategy. Every layer of monetising who you already are.

04 · Access

Monthly call with Tom.

One live call every month. Q&A, wins, coaching, anything you need. Bring your real situation. Open room. Every call recorded. Direct access. Not diluted.

From Click To Locked In

What happens the second you enrol.

Minute 0 01

You enrol.

Secure Stripe checkout. Access live before you close the tab.

Minute 1 02

Full access lands.

The New Standard login. Every module unlocked. Custom AI ready. Community open.

Same Day 03

Physique app invite.

Direct link to my private physique coaching app. Onboarding intake waiting inside.

Within 48 hrs 04

Custom protocol built.

Roadmap, training, nutrition and supplements built around your intake. Updated weekly from there.

Real Men · Real Standards

The standard has a look.

Different starting points. Same finish line. The physique they always knew they were capable of, locked in alongside the brand.

The Man Behind The Standard

Built by a man already living it.

25. Between Dubai and Bali. Body, Mind & Brand is the asset. The only way to live. The system inside is the same one I run on myself every single day.

I · Body

Trained, fed, recovered.

My daily training, nutrition, supplementation and recovery. The same protocol I write for you, run on myself.

II · Mind

The same daily process I run.

Morning routine. Identity work. Mental syntax. The internal process that holds the standard whether I feel like it or not.

III · Brand

The brand inputs that built mine.

Daily content. Offer architecture. Identity. The exact inputs that built the brand paying for the life. Handed to you.

I personally read your intake. I personally write the protocol. I show up to the calls. I update the programs. This isn't a course you bought. It's access to me.

The standard inside is the standard I hold myself to. Not theory. Lived. Then handed to you.

The Receipts

From £1,200/mo as a 9-to-5 engineer to a 7-figure online business built around who I already am.

Helped over 2,500 men build the body, the mindset, the brand and the income. Total alignment. Purpose, identity, impact, freedom. Snowballing every day. The standard I teach is the standard I live.

£1.2K → 7 fig

Monthly Income
Personal Track Record

2,500+

Men Coached
Body, Mind & Brand

8% BF

Held Year Round
The Standard I Live

3 Pillars

Body · Mind · Brand
Running In Parallel

The Brand Pillar

Your value turned into income online.

Money in alignment. Built on the brand only you could build. Monetising the identity, the story and the standard you already hold.

Turn your value into an offer.

Identity extracted. Story sharpened. A category-of-one offer built on what only you bring.

Content people ask for it from.

Map the beliefs that move buyers. Inbound buyers arriving pre-sold to your DMs.

Sell by chat. No calls.

Close clients without scripts, without pressure. Direct, in your own voice.

Money made in alignment.

Paid for who you actually are. The man, the message and the income running together.

Swipe to view

Enrol In The New Standard

Which runway are you starting on?

Same modules. Same custom physique build. Same access to me. Tap a runway. Pick PIF or monthly. You're in.

3 Month Runway

^£997

or £367/mo · 3 payments

Trial entry. Full system in your hands.

Most Picked

6 Month Runway

^£1,497

or £297/mo · 6 payments

Save £700+ vs 3 month rolling

Best Value

12 Month Runway

^£2,497

or £247/mo · 12 payments

Save £1,490+ vs 3 month rolling

Pay In Full or monthly. Secure Stripe checkout. Instant access. Custom protocol built within 48 hours.

Every Runway Includes

Custom physique coaching personally with Tom
Weekly protocol updates as you progress
All modules · Body, mind & brand
Monthly live group call with Tom
Private physique app · Onboarding intake
Custom AI & private community
The full brand monetisation system
Identity, offer, content, sell by chat

Real Questions · Straight Answers

Before you enrol.

Fully custom. Built by me personally. You get the full physique roadmap, nutrition plan, training program, supplementation, recovery protocol and daily habits. All built around you, your goals and the fastest path to the result. You're getting coached by Tom. Onboarding gets reviewed personally. Everything built off the back of that.

Instantly. The second you enrol you're inside The New Standard and inside my private physique app. Onboarding forms ready to fill in. Your custom physique program is built and delivered within 48 hours of your intake landing.

PIF if you can. Lower total. One decision. Done. Monthly if cash flow matters this month and you want to start now. Same access either way. Same custom physique build. Same modules. Same calls. Pick the one that gets you in without friction.

More than ever. This is built for the man already putting the volume in. Reads the books. Trains. Eats well. Earning some. The New Standard isn't about adding more inputs. It's about getting a hundred times more out of the inputs you're already running. Leverage. Same time invested. Different result.

If you're already operating and want to fast-track everything brand-side at the highest level, that's Brand Private Mentorship. We go straight at the brand from day one. The New Standard is the move if you want the full 360. Body, mind and brand locked in together. Psycho mode. Whilst building the asset and making real money inside the vehicle you know you'll be running long-term anyway.

3 month is the trial entry. 6 month is the mid tier with enough runway to run a full cycle and the move most men make. 12 month is best value. Full year of weekly protocol updates. Every future module drop included. Full runway to compound everything. Most serious men inside go 12 month for that reason.

If Your Vision Is Bigger

Already operating. Want to go straight at the brand?

Brand Private Mentorship is for the man who wants to fast-track everything brand-side at the highest level. Done with you or done for you. We go nuts on the brand from day one.

Explore Private Mentorship

The Only Question Left

Body, Mind & Brand is the asset. The only way to live.

You already know what you're capable of. Built around you. Compounding every day. The standard runs itself.

7 men enrolled in The New Standard in the last 24 hours. Live · Verified